• Closely monitors and analyzes sales volumes, market share trends and competitive activity and production.
• Assists in developing and executing promotional initiatives to profitably increase consumption
• Assists in the identification and development of business building ideas and works with other departments to execute the plans.
• Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (packaging design, trade promotion, sales, consultants and advertising agencies).
• Supporting the SBM in all decisions
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