Brand Manager para Pepsico, Madrid

Main Purpose

  • Key marketing role, responsible for manage the KAS brand & NCBs portfolio (Sport Drinks, Tea, Water, Juice drinks), including the definition of the portfolio and brand strategy.
  • Own autonomously the consumer initiatives plan, initiatives and results, managing a team of 2 professionals

Leadership competences:

  • Functional Mastery and deep business knowledge
  • Outstanding Thinking, Strategic and Innovation Skills: great ability to step-change the business under your responsibility
  • Strong interpersonal skills and ability to influence and impact across the organization and the whole business
  • Embraces and encourages change for better
  • Strong problem solving skills; based on analytical thinking, pragmatism and decision making
  • Able to build, develop and motivate a team of people
  • Fully autonomously make decisions and set the vision and agenda

Functional Skills:

  • Master strategic analysis and executional details at the same time
  • You need to be able to have greater impact, even beyond your area of responsibility
  • Skillfull in aligning with the other key functions
  • Strong capability in agency leadership and advertising development

Requisitos:

  • Mature 6+ years’ experience in Marketing or commercial functions
  • Must have a successful experience as Brand Mgr in a large MU, and at least four years experience in people management teams
  • Multi-country co-ordination experience is desirable

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